A new year is here, bringing along its suite of resolutions to make your life better. Our team has put together a list of 5 simple and actually doable 2014 new year resolutions to turn your business into a top-success.
1. Strive to offer top-notch customer experience
Luxury consumers are much more demanding than any other clients. You would know better than anyone. Eccentric demands and humanely impossible goals are your daily routine. Unfortunately, 2014 is not looking much brighter for you. Competition will only grow stronger with technological breakouts that make it easier than ever to access information. From listing to receiving their keys to their new house, treat your consumers like the Prince of Monaco.
2. Be social and meet with your potential customers
Your consumers are social. Yes, they do tweet and use tons of apps, but most of all they enjoy socializing in person! Make sure to stay informed about the most exclusive events and be out there to meet potential customers. Consider attending high-end events like the Viennese ball, artist openings, or try to get invited to the most exclusive parties. Your business depends on it.
3. Affirm a strong positioning
In real estate, if you just stand in the corner, you will most surely slowly die. Choose the social universe that is most natural to you and brand yourself. Are you more of a historic property lover? On the contrary are you more into trendy contemporary party homes? Choose your niche and go for it. Personality matters more than you would think in this business. People will choose you because you are the best… and because they like you!
4. Be tech-savvy
Social media, mobile website, tablet apps. Luxury buyers and sellers especially tend to own the latest devices. Educate yourself online or even better be helped by someone who really knows what they are doing. Your IT department will
become your new favorite break area. Also, grow your social media presence to catch all these incoming leads. A twitter account is definitely the minimum in 2014.
5. Embrace international clients
Luxury consumers cross borders. While they are looking for a villa in Los Angeles today, they will probably be looking for a chalet in the Alps in a few years! Start by learning a new language in 2014. It’s never too late: Mandarin, Portuguese, German or French. Pick for yourself. And of course, think of joining an international luxury real estate network. It is the easiest way to expand internationally quickly and safely. International teams will guide you through that process.
