Hammersmith is a neighborhood located north of the Thames. Over the centuries, it has kept its British soul with small brick houses with Georgian architecture and their English gardens. Initially, the neighborhood housed a not very well-off population because many factories had taken place in this neighborhood. However, after the Second World War, the factories disappeared to make room for the headquarters of large groups such as L'Oreal, Disney or Sony Ericsson. Despite its attachment to British culture, the district has a very cosmopolitan spirit, composed of a population in front of all horizons.
Since 2011, the property prices have risen by 29% in the United Kingdom and particularly in London, where prices reached a high record . According to UBS, the Swiss banking industry heavyweight, the risk of a housing bubble is high.
Therefore, in order to stop the price boom, the British government proposed solutions in its real-estate white paper of February 2017.
Besides, because of Brexit, the country may have a lower growth compared to the past years, with a loss of purchasing power for UK residents and a potential inflation rise. This phenomenon may have an impact on housing prices which may increase more slowly in London and which may favour foreign buyers.